Optimistic biases are even reported in non-human animals such as rats and birds. Optimism bias is common and transcends gender, ethnicity, nationality, and age. It is also known as unrealistic optimism or comparative optimism. These findings are discussed in terms of both cultivation theory and the uses and gratifications perspective of media influence. Optimism bias is a cognitive bias that causes someone to believe that they themselves are less likely to experience a negative event. Further, a strong and positive association between these expectations and marital intentions was evidenced. Results from regression and path analyses indicate that, although overall television viewing has a negative association with idealistic marriage expectations, viewing of romantic genre programming (e.g., romantic comedies, soap operas) was positively associated with idealistic expectations about marriage. Based on a survey of 285 neverāmarried university students, this study sought to examine the relationship between television viewing, holding idealistic expectations about marriage, and intentions to marry. The media have been cited as the source of or major contributor to these expectations however, no empirical evidence exists to support that claim. One explanation for the high divorce rate in our society focuses on the idealistic expectations with which many people enter into marriage. Does Television Viewing Cultivate Unrealistic Expectations About Marriage? Does Television Viewing Cultivate Unrealistic Expectations About Marriage?
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